The Rise of the Healthcare Consumer: Inspiring Patient Loyalty Through Service Recovery
Many providers lack the ability to identify customer service needs, nor do they have the right mechanisms in place to take real-time corrective actions. A lot...
Executive Abstract
A lot can happen in 40 years — even in healthcare. The rise of healthcare consumerism has caused providers to shift. Gone are the days of leveraging retrospective data to find areas in which healthcare providers can improve. Things are changing quickly in the new age. Acquiring patients is getting costly. Competition is growing. Today there is a stark contrast and a disconnect between what consumers expect, and what providers deliver.
The purpose of this paper is to develop ideas on how healthcare providers can leverage service recovery as a unique competitive advantage.
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