How to effectively communicate change in your business

How you choose to communicate change in your business plays a key role in determining its success.

Our latest eBook responds to the results of an Interact survey, which shows 69% of organizations would choose to cascade important business news through line managers, while 24% would elect for a town hall announcement and just 7% would utilize their company intranet. Comparing the avenues available, we evaluate how best to maximize the success of your change communication by:

Managing the timing of delivery, avoiding sitting on critical business information or responding prematurely

Defining and implementing an efficient process to maximize reach and limit resistance

Determining the correct content and tone of your key message, aligning it to your audience

Adopting a multi-faceted approach across multiple channels to promote transparency and effective communication

Ensuring a two-way communication process through a defined follow-up process, including discussion, opportunities to present questions and provide feedback

Guard against the dangers of poor change communication and its repercussions on your business.